Split-screen showing red and white Newquay AFC branded seats, Staines Town's badge and the Plymouth Argyle programme cover from the FA Cup match against Liverpool in 2025.

Crafting clarity through brand identity and sport

Red and white construction wall with logos of Newquay AFC, Nike swoosh logo, and the message 'New Badge Same Heart'.

Newquay AFC Branding
A proposed new identity for Newquay AFC, positioning the club as a lifestyle brand.

A logo for Florida Tech Rocketry featuring stylized rocket shapes in red and tan, with the text "Florida Tech Rocketry" below.

Florida Tech Rocketry Branding
Establishing the university’s presence in their industry.

Two vertical banners for Staines Town Football Club, one blue with white text and the other turquoise with black logo and text, hanging on a black pole outside in an urban setting.

Staines Town Branding
Crafting a refreshed brand to help grow a once thriving fan base.

A collage of promotional posters for a sports season tickets campaign, featuring information about key dates, benefits, prices, and renewal details, with photos of fans and staff, and graphics related to the team and match schedule.

That’s When I Knew
Plymouth Argyle’s 25/26 season-ticket campaign.

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JAMES SMITH DESIGN

JAMES SMITH DESIGN

Fachham Town Council logo featuring a white castle tower silhouette with three battlements on a black background, and the text 'Fachham Town Council' beside it in bold white font.

"It was a very easy process working with James. He always understood and interpreted any brief well and executed them with creativity, accuracy and professionalism. Initial designs, artwork and amends were all done extremely quickly and communication was always quick and clear. There were no issues/ problems at all from my perspective and I look forward to working with him again."

Helen - Farnham Town Council

Logo with black wavy line above the words 'city college' and 'plymouth' written underneath.


"James has been an invaluable asset to our marketing and communication efforts over the past six months. His creativity, professionalism and dedication translate into his work and elevate both print and digital projects he's working on with us. I'd highly recommend James to anyone looking for a graphic designer who can pick up the ins and outs of your brand quickly and seamlessly."

Jodie - City College Plymouth

Logo of Florida Tech Rocketry with abstract rocket icon and text in white on black background.

"Working with James was genuinely a breeze; he is a true professional. The outcome of his project surpassed all expectations I had going into it. A true testament to his skill as a graphic designer is that deciding between the two logos he provided me with was so tough, that I ended up purchasing them both! I couldn't recommend working with James enough and I can't wait to work with him again!"

Micéle, Florida Tech Rocketry Club