Newquay AFC

A personal project focusing on a proposed new identity for Cornish football club, Newquay AFC. The rebrand aims to modernise the club's image while taking inspiration from its legacy and local heritage.

Redesigning the crest enables Newquay to position themselves as a lifestyle brand as well as the town’s football club, helping to bring more opportunities to the local community.

New badge. Same heart.

The flag of Sunderland AFC featuring a white eagle with the text 'NEQUAY AFC 1890' and a red banner with 'RO AN MOR' on a red background.
Comparison of two badges for Newquay AFC, the current badge on the left featuring a crest with a black bird, shield, and yellow details; the proposed badge on the right depicting a stylized red eagle with the club's name, established year (1890), and slogans.
A billboard displaying an image of a beach with rocks and ocean waves under a cloudy sky, with the text 'ROAN MOR' written across the center
Construction barrier with red and white panels displaying logos of Newquay AFC, Nike swoosh, and a message: 'New Badge Same Heart'.
Two sports jerseys, one red and white with logo and sponsorship on the front, and one black with gold accents, logo, and sponsorship, displayed side by side.
Two sports jerseys, one white with light blue accents and the other turquoise with black accents, featuring logos and sponsorships.
Three panels of promotional posters featuring the Newquay AFC logo on a brick wall. The middle panel has a young man wearing a white t-shirt with the same logo, standing against a plain white background.
White clothing with two tags: one white with red bird logo and black text that reads 'Official Merchandise,' the other red with white text that reads 'Newquay AFC'.
Two white T-shirts with red design and text. The front of one shirt shows a small logo with text 'NEWQUAY AFC' near the shoulder. The back of the other shirt features a large graphic of a bird with outstretched wings, the text 'NEWQUAY AFC,' the year '1890,' and a banner reading 'RO AN MOR.'
Two red T-shirts, one with 'Newquay AFC' printed on the front and the other with '18 90' on the back, displayed against a light gray background.
Red and gray stadium seats with a white seat in the center, each with a logo of a stylized eagle in red or white, arranged in multiple rows.
White hoodie with red text, front view shows '1890' on the chest, back view displays 'NEWQWAY AFC' in large red letters.
Red hoodie with a front logo of a white eagle and the words 'NEWQUAY AFC' and a back design featuring a large white eagle with the words 'NEWQUAY AFC,' the year '1890,' and a banner with the words 'RO AN MOR.'
Three banners hanging between stone columns of a classical building. The banners spell out "NEWQUAY AFC ROMAN" with the words split across the banners, two red banners with white text on either side and a white banner with red text in the middle.

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