‘That’s When I Knew’ is the 25/26 Season Ticket campaign for Plymouth Argyle.

After relegation to Sky Bet League One, we chose to focus on the journey of Argyle fans. The idea that every supporter makes their own unique way to Home Park, each with a distinct memory where they can say ‘that’s when I knew’.

As part of the campaign, I created a style that was replicated across various graphics, including social media carousels, website headers and informational pieces.