That’s When I Knew

‘That’s When I Knew’ is the 25/26 Season Ticket campaign for Plymouth Argyle.

After relegation to Sky Bet League One, we chose to focus on the journey of Argyle fans. The idea that every supporter makes their own unique way to Home Park, each with a distinct memory where they can say ‘that’s when I knew’.

As part of the campaign, I created a style that was replicated across various graphics, including social media carousels, website headers and informational pieces.

A collage featuring photos of fans, players, a stadium, and a ticket, with the text "That's When I Knew" and references to Plymouth Argyle Football Club.
Laptop displaying a website for season tickets at a sports stadium, with photos of people and the text 'Season Tickets 25/26'.
A promotional flyer with information about season tickets for Argyle football club, including key dates, prices, and payment options, shown on a smartphone screen.
A collage of promotional materials for a sports team, featuring photos of players and fans, season ticket prices, key dates, and benefits, with a green background and polaroid-style photo frames.

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