Staines Town

This conceptual project establishes a new brand identity for Staines Town, targeting a younger audience to help regrow a once thriving fan base.

In March 2022, Staines Town Football Club suspended all operations due to a dispute with its landlord, Downing LLP. Four months later, the club's website, Twitter account, and other social media pages were removed, ending their 130-year existence.

Now, they're (hypothetically) back...

A close-up of a sports jersey featuring a stitched patch with the text 'STANES TOWN 50' on a blue fabric.
Comparison of two football club logos for Staines Town, one in full color on the left and one in monochromatic outline on the right, both on a blue background.
Logo with a stylized football at the top, and the text 'A new brand identity to bring football back to a local community' with 'bring football back' highlighted in blue.
Four versions of a sports team logo for Staines Town FC, each presented with different background colors: blue, white, light blue, and dark blue, featuring a shield with the text 'Staines Town' and a stylized 'S' design.
Text reading "Follow the Swans" on a blue background.
A digital billboard on a wall displaying an advertisement for the Staines Town home kit for 2025/26 with the text "Shop the new home kit" in blue on a turquoise background and the Staines Town logo on a blue textured background.
Two sports jerseys displayed side by side, with the left jersey being blue with light blue accents on the sleeves and the right jersey being teal with black accents on the sleeves. Both jerseys feature the Nike swoosh logo, a sponsor logo for James Smith Design, and a team or brand logo on the chest.
Two vertical banners hanging on a street pole. The left banner is blue with white and yellow text that says "FOLLOW the SAINTS" and a small white shield at the top with "2024". The right banner is teal with a black logo and text that says "STAINES TOWN" with a shield emblem.
Two football match tickets for Staines Town versus Coventry City on Saturday, November 2, 2024, at 3 PM, located in East Lower, Block 2, Row 14, Seats 167 and 168.
Seattle Sounders promotional graphic with stylized swan logo, text 'Follow the Swans', a U-shaped graphic, and a 2024 badge.
Exterior view of a building with a large sign that reads 'Staines Town' in bold white letters on a shield-shaped background, reflecting trees and the sky on the glass surface.

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