This conceptual project establishes a new brand identity for Staines Town, targeting a younger audience to help regrow a once thriving fan base.

In March 2022, Staines Town Football Club suspended all operations due to a dispute with its landlord, Downing LLP. The club's ownership group had been at odds with the firm over the club's land since 2018, making several serious allegations against Downing LLP, including breaches of the Modern Slavery Act 2015.

Four months later, the club's website, Twitter account, and other social media pages were removed, ending their 130-year existence.

Now, they're (hypothetically) back...